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Godiva is bolstering its ad budget to reintroduce the chocolate brand with its new "Wonder Awaits" campaign. The creative, developed with McCann London, seeks to age down its consumer base, as well as encourage usage beyond the holidays or special occasions.
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The images are based on the brand's origin as a love story between Godiva founder Pierre Draps, who originally made the treats for his wife. Using this inspiration, "Wonder Awaits" introduces Pierre and Mimi though her real name was actually Eugenie as they enjoy these chocolates and playfully interact with one another.
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